Apex cold atmospheric plasma device on its charging stand with both treatment heads beside it
Sub-Zero Apex 01 / 04

The Peak Of Cold Plasma.

Clinical-grade scalp technology. At home.

Sub-Zero Apex 02 / 04

No pills. No minoxidil. No hormones.

Nothing absorbed into your body.

Sub-Zero Apex 03 / 04

5xthe power
of Nova.

Full scalp coverage, not a patch.

Sub-Zero Apex 04 / 04

$1,899. Once.

No subscription. Nothing to reorder. Ever.

02 / Evidence

The Clinical Evidence.

Ten sources on cold plasma and hair — human studies, laboratory work and one registered trial. Click to read.

03 / Results

Real outcomes.

Crowns, parts and hairlines — month by month.

  • Hair density before and after — Apex cold atmospheric plasma, result 1 of 12
    Hairline & temples Grant H., 33Dallas, TX Month 0 → 6Gen 2 · 6 min · 5×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 2 of 12
    Frontal thinning Colin R., 37Milwaukee, WI Month 0 → 5Gen 2 · 7 min · 5×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 3 of 12
    Crown & mid-scalp Peter V., 42Columbus, OH Month 0 → 6Gen 1 · 8 min · 4×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 4 of 12
    Vertex thinning Sean M., 35Raleigh, NC Month 0 → 4Gen 2 · 5 min · 6×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 5 of 12
    Crown thinning Adam T., 31Salt Lake City, UT Month 0 → 6Gen 2 · 6 min · 5×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 6 of 12
    Diffuse thinning Miles C., 45Sacramento, CA Month 0 → 8Gen 1 · 8 min · 4×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 7 of 12
    Crown thinning Josh N., 29Miami, FL Month 0 → 4Gen 2 · 4 min · 7×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 8 of 12
    Diffuse thinning Derek F., 39St. Louis, MO Month 0 → 6Gen 2 · 7 min · 5×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 9 of 12
    Crown & part Owen B., 34Richmond, VA Month 0 → 5Gen 2 · 6 min · 5×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 10 of 12
    Crown thinning Caleb S., 32Philadelphia, PA Month 0 → 6Gen 2 · 5 min · 6×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 11 of 12
    Vertex thinning Travis L., 40Indianapolis, IN Month 0 → 6Gen 2 · 6 min · 5×/week
  • Hair density before and after — Apex cold atmospheric plasma, result 12 of 12
    Crown thinning Wes A., 47Scottsdale, AZ Month 0 → 8Gen 2 · 8 min · 4×/week

Individual results vary. Cold atmospheric plasma is FDA cleared (510k). Photographs are supplied by customers and are unretouched. Apex is not a drug and is not a substitute for medical advice about hair loss.

04 / Reviews

What men report.

  • Shedding ★★★★★

    “I wish I started sooner.”

    I noticed less hair in the shower first. Around month four, my crown also looked denser in the same overhead lighting. It’s the first thing I’ve tried that hasn’t felt like another cheap hair-loss gimmick.

    Marcus D., 34 — Austin, TX · Apex Gen 2
  • Crown & part ★★★★★

    “My part finally looks normal again.”

    I’m not constantly moving my hair around to hide my scalp anymore. That alone has made a huge difference to my confidence.

    Ryan K., 31 — Denver, CO · Apex Gen 2
  • Shedding ★★★★★

    “Honestly, I was expecting to return it.”

    The price made me sceptical, but the device feels genuinely professional. After consistent use, my shedding slowed and my hair became much easier to style. My wife noticed before I did.

    Brandon M., 41 — Charlotte, NC · Apex Gen 1
  • Crown & part ★★★★★

    “Less scalp under bright lights. That’s the result I wanted.”

    Devin S., 29 — Seattle, WA · Apex Gen 2
  • Hairline ★★★★★

    “I stopped taking progress photos every second day.”

    Before APEX, I was completely obsessed with checking my hairline. I’m six months in now, and it looks noticeably more stable. I finally feel like I’m doing something instead of just watching it get worse.

    Elliot R., 36 — Chicago, IL · Apex Gen 2
  • Hairline ★★★★★

    “Not an overnight miracle, but absolutely real progress.”

    My temples are still not perfect, but the thinner hairs around my hairline look stronger and there’s far less contrast between my scalp and hair.

    Tyler B., 33 — Nashville, TN · Apex Gen 2
  • Shedding ★★★★★

    “The shedding reduction surprised me most.”

    I bought APEX hoping for regrowth, but the first thing I noticed was how little hair was coming out when washing and brushing. A few months later, my part also started looking tighter.

    Jordan P., 38 — Phoenix, AZ · Apex Gen 2
  • Crown & part ★★★★★

    “Expensive, yes. Worth it for me, also yes.”

    I’ve wasted money on supplements, oils and a laser cap that did nothing. APEX is the first device that feels like serious technology, and it’s the first time I’ve seen a visible change in my crown.

    Nathan W., 44 — Boston, MA · Apex Gen 1
  • Crown & part ★★★★★

    “I can wear my hair down again.”

    For years, I planned every hairstyle around hiding my widening part. It isn’t completely gone, but it’s improved enough that I’m no longer thinking about it every time I leave the house.

    Aaron L., 30 — Portland, OR · Apex Gen 2
Zero-Risk

The 60-Day Trial.

Use Apex for 60 days. If you’re not satisfied — full refund, plus a $100 gift card of your choice for wasting your time.

Opened and used devices eligible. No restocking fee. Full terms

05 / Technical

The details.

  1. I’m on minoxidil. Do I stop?

    No. Don’t change anything you’re on without speaking to your doctor. Apex is designed to sit alongside what you’re already doing, not replace it.

  2. Why $1,899 when Nova is $230?

    5x the output and full scalp coverage. Nova treats areas; Apex covers the whole scalp in a fraction of the time. A course of PRP costs more and has to be repeated.

  3. Is this proven like minoxidil?

    No, and we won’t pretend otherwise. The published research on cold plasma and hair is early — a small tolerability study, a 2025 controlled study, and laboratory work on follicle signalling. Every source is linked above. That’s why there’s a 60-day trial.

  4. Will it work on completely bald areas?

    Where follicles are gone, nothing brings them back — not this, not anything. Apex is for thinning and miniaturising hair, not scarred or fully bald scalp.

  5. Any side effects? Any shedding phase?

    Nothing is absorbed into your body — no drugs, no hormones, no systemic effects. No shedding phase.

  6. What’s included?

    Apex device, full attachment set, clinical transport case, charging cable. No consumables, ever.

  7. How often do I use it?

    4–7 sessions weekly. 3–8 minutes per session, full scalp.

  8. How long before I know?

    Hair moves slowly — true of every treatment in this category. That’s why the trial is a full 60 days, not 14: enough time to judge it on your own scalp, on camera. If you don’t love what you see — refund, plus the $100.

  9. What if it doesn’t work?

    Full refund within 60 days — opened and used is fine. Plus a $100 gift card of your choice for wasting your time. See terms.

  10. Warranty?

    Lifetime on manufacturing faults.

APEX.

Clinical-grade cold atmospheric plasma.

60-Day Trial Lifetime Warranty Free Shipping
Clinical Inquiry

Request Clinical Information

Tell us about your practice. We’ll send the clinical documentation pack (6 studies + protocol matrix + consent templates) within one business day.